Where nails meet beauty

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About Us

Our Mission

We aim to offer 'best in class' Gel Nail Polish products to nail professionals, businesses and consumers. Supplying only products we'd use ourselves we don't ever forget, that beautiful nails create a feeling. Let's celebrate beauty, life, women and just 'Lovethynails'.



Our Approach

We keep everything in-house. Purchasing, technical, customer service, social and logistics. We want to offer the best to our customers and we work hard to make that happen.

Our Background

A combination of beauty, marketing and sales experience. Between us, we've been working within nails and beauty for over 15 years. Creators of two Gel Nail brands we're now combining all of our assets and experience to create one single source for Gel Nails. Lovethynails. We do.



The Future

We're always working to innovate. To make sure that our customers have the latest, best and most innovative products. Either to save time, reduce cost, or most importantly - just have the right products to get the very best nails for them or their clients. Watch this space. Lots coming.